Day Four: Injecting a Healthy Dose of “Why”

April 23, 2025

Time Spent

1 hour

Outcomes & Reflections

  • Finalized “Injecting a healthy dose of ‘WHY’ into the ‘HOW’” talk for UCSC Climate Week.
  • Recognized that engineers, EMs, and PMs will merge into a purpose-first, AI-powered hybrid role.
  • Reaffirmed that defining “Why” before “How” anchors product purpose, metrics, and optimization.

Roadmap & Next Steps

  • Why Statement: Draft a guiding “Why” for the portfolio.
  • Goals & Personas: Define product goals tied to target personas.
  • Feature Alignment: Map goals to features and prioritize backlog.
  • Metrics Setup: Create simple survey metrics per feature.
  • PRD & Timeline: Generate a PRD and feed to Copilot for a micro-agile timeline.
  • Vibe Coding: Execute features one-by-one via AI-assisted development.

Field Journal

Presentation Prep

  • Tomorrow I present at UCSC Baskin Engineering for Climate Week: “Injecting a healthy dose of ‘WHY’ into the ‘HOW’.”
  • Too often we ask “how?” before “why?”. In my years of engineering, design, product, team-building, and art, “Why” has become the guiding question:
    • Why am I making this feature?
    • What are these tests really testing for?
    • Why am I learning this?
    • Why am I working at this company?

Implementation Pause

  • Today is dedicated to drafting and practicing—not coding.

Vibe Coding Realization

  • Yesterday’s AI pair-programming (“Vibe Coding”) crystallized the future: spend most time on “Why,” then leverage AI to ship and AB-test features rapidly.

Optimization Mantra

  1. Know what you’re making.
  2. Know who you’re making it for.
  3. Measure and optimize in production with real users.